Cue Talk

Is there a store today where the experience is entirely unique to the shopper? Apple springs to mind, but who else? A destination where, upon arrival, the store assistant knows your name. A place where you can explore, discover shiny newness, play and learn. Information is readily available, and you...

Loyalty is the golden ticket to brand success and longevity. However, achieving this can be arduous. Despite a quality product, many brands rely too heavily on price and promotion to maintain market share, but these can only drive a brand for so long.  With so many uncertainties in the world, such ...

Digital transformation has been doing the rounds over the last few years, but it’s time for the latest buzzword to hit the archives. It’s 2024, and as a brand, you should now be in a state of being ‘digitally transformed’. From here on in, and in the words of Olivia Newton-John (kind of), it...

Organisations prioritize it, but only some have mastered it. It remains the number one objective for brands and retailers. Why? Because consumers are demanding it—or so they say. COVID-19 and technological advancements have disrupted the marketplace and changed how consumers shop. The rise in DTC ...

Any game show host will tell you that points make prizes. Retailers tapped into this philosophy many years ago, as far back as 1793, when an American merchant handed out copper coins or tokens to repeat customers to redeem merchandise in-store. Fast-forward to 2024, and loyalty programs work on the ...

A well-crafted and authentic brand story can significantly attract and retain customers. The emotional resonance of a brand story has become a crucial factor in consumer decision-making, and research shows that consumers are actively seeking out said brands. A Harris Poll commissioned by Google Clou...

Stories are powerful because they engage our emotions, simplify information, and enable us to understand and remember. Creating a brand story is not advertising or promoting product benefits. It is a strategic approach that combines creativity, authenticity and a deep understanding of the brand and ...

The one thing that we all loved as kids was a story. It sparked our imagination, fueled our dreams, and attributed to the people we are today. As adults, it doesn’t change. Maybe we are more cynical, but we all want to believe in something. Storytelling is an art and can be a powerful one. For cen...